The Guardian BusinessmacroeconomiaNEUTRALMEDIUM
‘It’s therapy by stealth’: the adult fans helping Lego build its billions in sales
A growing number of people are rediscovering their love of plastic bricks in later life and boosting the Danish company’s bottom line In a cosy cafe in Kingston upon Thames on the outskirts of London, nine people gather in the early evening to drink and talk. To the casual…