Are my gen X peers the influencers the world has been waiting for? | Emma Beddington

Their careers are peaking, they’re rich in money and time – and young people think they’re cool. But maybe it’s not as simple as that ‘Stop sleeping on gen X.” I heard this on TikTok recently. I misinterpreted it, with a guilty start, as: “Stop sleeping, gen X,” because I am 51…